The C01 is a clean, minimalist, attention-grabbing watch. Watches are one of the few accessories worn universally, and we think they ought to be conversation-starters. The C01 is single-handed. Its long hand glides around the watch's face twice per day.
The single-hand forces you to read the time in a new way: rather than concentrating on the seconds and minutes, as you do when reading a digital clock, you focus on the hours, the single hand, and its position between the hours. This way, reading the time is more natural; It stands in contrast to digital displays where you anxiously watch the minutes and seconds slip away. Instructions for use are posted here.